Tourism Impact
In 2024, the Greater Green Bay tourism industry contributed a remarkable $1.5 billion to our local economy, with nearly $900 million in direct spending! This thriving industry not only boosts our local and state tax base but also fuels our community's growth.
Want to stay in the loop with the latest in Green Bay tourism? Dive into our monthly updates to see all the exciting work and projects Discover Green Bay is driving forward. Download the issues below and discover how tourism is shaping our region, month by month!
Most Recent Edition
2026 Tourism Impact Archive
A look at the economic impact of tourism in Brown County in March 2026
2025
Partnership Unpacked
Unpack the power of tourism in the Greater Green…
Read MorePartner Orientation RSVP
Make the most of your partnership! Join us to…
Read MoreLongwoods Study: Halo Effect & Brand Health
Explore results from the Green Bay 2025 Brand…
Read MoreExplore more in Partnership
Partner Portal
Learn how to use the Discover Green Bay Partner…
Read More