Tourism Impact

In 2024, the Greater Green Bay tourism industry contributed a remarkable $1.5 billion to our local economy, with nearly $900 million in direct spending! This thriving industry not only boosts our local and state tax base but also fuels our community's growth.

Want to stay in the loop with the latest in Green Bay tourism? Dive into our monthly updates to see all the exciting work and projects Discover Green Bay is driving forward. Download the issues below and discover how tourism is shaping our region, month by month!