Partner Education Series
Hear From the Experts to Help Your Business Stand Out to Visitors
Discover Green Bay is excited to launch a new monthly Partner Education Series designed to help our hospitality partners grow, innovate, and succeed. Each session features expert speakers sharing actionable strategies tailored specifically for tourism businesses like hotels, attractions, restaurants, and venues.
From digital marketing and AI to leadership, sustainability, and brand awareness, these engaging classes will give you tools to strengthen your business, enhance visitor experiences, and stay competitive in a rapidly evolving tourism landscape.
Sessions will be held on the dates below at 9:00 a.m. All event will take place at the Discover Green Bay Visitor Center, 1945 Argonne St, Green Bay, WI 54304
| Month |
Date |
Topic |
Speaker |
| February |
Feb. 11 |
Partner Portal and Signature Experiences |
Joel McKeefry & Michael Cherek - Discover Green Bay |
| March |
March 11 |
SEO Made Simple |
Chris Robinson |
| April |
April 8 |
Visual Assets and Google My Business |
Julie Gile, Julie M. Gile Photography |
| May |
May 13 |
Leading Through Conflict |
Kristen Jonas |
| June |
June 10 |
Social Media Content Development |
Lydia Nicksic, Discover Green Bay |
| July |
July 8 |
Sustainable Business Initiative |
Christa Kananen |
| August |
Aug. 12 |
TBD |
TBD |
| September |
Sept. 9 |
Brand Awareness |
Nina Rouse, O'Connor Connective |
| October |
Oct. 14 |
AI and Security |
Connor Jones, Loyality |
| November |
Nov. 11 |
News and Media Relations |
Emily Matesic, Fox 11 - WLUK |
| December |
Dec. 9 |
TBD |
TBD |
Upcoming Educational Opportunity
February 11, 2026: Partner Portal Training & Signature Experiences
Kick off the series in February with Partner Portal Training & Signature Experiences. Discover Green Bay Director of Partnerships, Joel McKeefry, will demonstrate how to maximize your partner portal listing through events, offers, coupons, images, and more to help your business shine on GreenBay.com. Then, Michael Cherek, Group Sales Manager, will introduce the Signature Experience program, showing attractions how to create unique, memorable group experiences that inspire bookings and leave visitors saying “wow.”
Register Today
