Partner Education Series
Hear From the Experts to Help Your Business Stand Out to Visitors
Discover Green Bay is excited to launch a new monthly Partner Education Series designed to help our hospitality partners grow, innovate, and succeed. Each session features expert speakers sharing actionable strategies tailored specifically for tourism businesses like hotels, attractions, restaurants, and venues.
From digital marketing and AI to leadership, sustainability, and brand awareness, these engaging classes will give you tools to strengthen your business, enhance visitor experiences, and stay competitive in a rapidly evolving tourism landscape.
Sessions will be held on the dates below at 9:00 a.m. All event will take place at the Discover Green Bay Visitor Center, 1945 Argonne St, Green Bay, WI 54304
| Month | Date | Topic | Speaker |
| April | April 8 | From Photos to Foot Traffic: Bringing Your Brand to Life on Google | Julie M. Gile Photography |
| May | May 13 | Leading Through Conflict | Kristen Jonas |
| June | June 10 | Social Media Content Development | Lydia Nicksic, Discover Green Bay |
| July | July 8 | Sustainable Business Initiative | Christa Kananen |
| August | Aug. 12 | Event Planning | Golden Made Events |
| September | Sept. 9 | Brand Awareness | Nina Rouse, O'Connor Connective |
| October | Oct. 14 | AI and Security | Connor Jones, Loyality |
| November | Nov. 11 | News and Media Relations | Emily Matesic, Fox 11 - WLUK |
| December | Dec. 9 | TBD | TBD |
Upcoming Educational Opportunity
April 8, 2026: From Photos to Foot Traffic: Bringing Your Brand to Life on Google
Join Julie M. Gile Photography for a practical, story-centered workshop designed to help small business owners elevate their Google Business Profile through powerful visual assets. You’ll learn how to choose the right images, tell a human connection-driven story through your photos, and strategically update your profile so it attracts more of the clients you want. We'll break down what visuals matter most, how to maintain a consistent presence, and simple steps to make your brand more discoverable—no tech jargon, no overwhelm, just clear guidance that helps your business get found and chosen.