Vice President of Experiences

Date Reviewed: April 22, 2024 

Department: Experiences FLSA Status: Exempt 


Responsible for the success of our Discover Green Bay Visitor Center by leading the execution of tourism advocacy, world-class service standards, robust fundraising, operational management, partner engagement, community education, strategic planning, and proactive programming.  Oversees all aspects of visitor and community experiences when interacting with the Discover Green Bay Visitor Center.  Provides inspirational leadership to a team of personnel in multiple areas including internal culture, visitor experiences, exhibits and education, special events, information technology, and visitor center operations. 


  • Executive Director of Experience Greater Green Bay responsible for strategic planning, goal execution, board relations, fundraising, and community relations. 
  • Directly responsible for developing and meeting annual budget projections of the Experience Greater Green Bay organization and recommends the allocation of funding dollars annually based on industry trends, organizational data analytics, and return on investment.
  • Plan, coordinate, and execute a diverse range of programs, experiences, exhibits, displays, and presentations to engage visitors and locals of all ages and interests aimed at increasing relevance of the Discover Green Bay Visitor Center through collaboration with internal departments and external partners.
  • Drive creation and execution of experiences held at the Discover Green Bay Visitor Center and in the community aimed at bringing more visibility to Greater Green Bay as an expert in the community while creating connections and pride within the community. 
  • Oversee and execute Experience Greater Green Bay building operations including, but not limited to, contract negotiations, maintenance, safety compliance, information technology, and surveillance systems.
  • Strategic development of yearly business plan focused on building overnight visitation and growth of economic impact Discover Green Bay has on our community in coordination with all organizational divisions, focusing on the visitor experience and community education.
  • Responsible for outreach activities such as lectures, presentations, and workshops to promote the services offered by Discover Green Bay and implement marketing strategies to raise the profile of the Visitor Center in coordination with the marketing team.
  • Identify sources of funding from relevant organizations, trusts, legacies, foundations, and grants to leverage plan delivery and support community aspirations through maintenance of relationships with community partners, stakeholders, and donors.
  • Plan and implement fundraising initiatives including donor cultivation events and crowdfunding campaigns.
  • Draft grant proposals and maintain supporting documents while managing grant reporting requirements and ensuring compliance conditions to support the initiatives and programs based on the funding requirements of the visitor center as well as Discover Green Bay and Experience Greater Green Bay.
  • Manage the full lifecycle of Experience Greater Green Bay hospitality grants, including applications received, coordination of committees, compliance, and reporting as well as tracking budgets, revenue, and expenditures ensuring dollars awarded are in coordinated with the mission.
  • Recruit, hire, train, and review staff and volunteers to provide world-class customer service, unbeatable community knowledge, and engaged visitor participation as well as deliver interpretive tours, demonstrations, and presentations that enhance visitor understanding and appreciation of both the organizations’ and community offerings.
  • Develop and implement lucrative procedures for brochure distribution, admissions reporting, scheduling, retail operations, and all other administrative visitor services.
  • Ensure all elements of the visitor center culture and Experience Greater Green Bay organizational reputation is on brand.
  • Manage and oversee design, marketing, public relations, promotions, delivery; and quality of programs, products, and services offered by the Discover Green Bay Visitor Center in coordination with the marketing team.  
  • Supervise all visitor center functions and necessities including stocking, purchasing, equipment rentals, custodial services, grounds maintenance, and technology services.  
  • Lead, evaluate, coach, and schedule visitor center and mobile visitor center personnel, cultivating a work environment where employee engagement and collaboration is paramount.
  • Analyze and present data in the tourism sector regarding target markets, attractions, events, and accommodations to make strong visitor experience recommendations. 
  • Maintain knowledge of the destination, top visitor markets, and our regional competitors while building relationships with the internal team and external key stakeholders. 
  • Attend numerous industry meetings and maintains memberships in industry organizations to further communication and partnerships which bring increased visitor economic impact to the region.
  • Develop and maintain a strong working knowledge and positive relationship with all operating departments to establish a coordinated team effort with the highest level of integration. 
  • Maintain knowledge of current innovations in the field and leads positive change in the organization based on new industry trends. 
  • Ensure that Diversity, Equity, and Inclusion is woven into the fabric of the organization’s strategic marketing plan and is considered in all decisions, marketing programs and advertising campaigns.
  • Demonstrates the Company’s Values and Culture. 
  • Performs other related CVB activities as assigned. 


  • Bachelor’s degree or equivalent professional experience in Hospitality Management, Business Administration, Communications, or related field required.   
  • Minimum five (5) years in customer service leadership with a proven track record of large-scale operations with a diverse workforce required. 
  • Proven senior leadership in successful community relations, event planning, or programming.  
  • A superb communicator with a strong desire to share updates and educate both staff and stakeholders about the work being done in the experiences department and the value of tourism to our city. 
  • A trustworthy, natural leader and team player that leads by example and loves to empower, inspire, and mentor others to help all rise and perform at their best. 
  • Presentation skills. Ability to give persuasive and influential presentations which promote Greater Green Bay to small and large groups of change makers in the community. 
  • Analytical skills necessary to complete annual department Business Plan and Annual Report as well as oversee compilation of monthly reports. 
  • Excellent interpersonal skills needed to serve as liaison with area hotel/motel sales directors and general managers, meeting planners, association executives and local hospitality managers/owners.
  • An individual with a strong desire to continually learn about and implement new ideas and industry best practice. 
  • An individual that is passionate about the travel and tourism industry as well as customer service who brings that enthusiasm and positive attitude to work every day. 
  • High-performing, innovative individual who operations with exceptional collaboration. 
  • Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.  


  • Photography equipment and video gear including digital cameras, lenses, filters, microphones, camcorder, etc.  
  • Audio/Visual equipment such as projectors, televisions, telecommunication devices, and other presentation/speaker related equipment. 
  • Trade show booths, displays and equipment associated with trade shows.
  • Must be able to operate a motor vehicle and have a valid driver’s license. 


Frequent mobility and/or sitting or standing required for extended periods of time.  Requires eye-hand coordination and manual dexterity sufficient to operate a computer keyboard and other standard office equipment.  Requires hearing within normal range and eyesight correctable to 20/20 to read communications, reports and computer terminals. Must have a valid driver’s license in order to perform outside sales calls.  Requires occasional lifting up to 50 pounds.  May require some irregular work hours. 


Must be able to use logical or scientific thinking to solve problems and perform arithmetic calculations involving fractions, decimals and percentages.  Emotional stability and personal maturity are important attributes in this position in order to deal with a variety of emotions and frustrations in making business decisions and handling difficult situations.  Must be able to communicate providing verbal feedback in a professional manner.  Requires public contact and excellent interpersonal skills.  Ability to give, receive, and analyze information, formulate work plans, prepare written materials and articulate goals and action plans.  Occasional high stress work may be required in the performance of this job.  Must be able to advise others on alternatives or options and speak before groups.   


  1. Normal office environment with little exposure to excessive noise, dust, temperate and the like. 
  2. Subject to outside events exposed on a frequent basis to temperature extremes. 


Reports to the CEO 

To apply for this position, please email