Sales Manager

Current Job Title: Sales Manager
Date Reviewed: August 13, 2026
Department: Sales
FLSA Status: Exempt

Promote Greater Green Bay! The community you love and the destination we’re extremely proud to show off!

Discover Green Bay is our region’s destination marketing organization, focused on bringing visitors to Greater Green Bay and generating economic impact.

Join us as our SMERF Sales Manager, but leave your expectations of a traditional sales job at the door. We’re looking for a relationship builder, travel advisor, destination developer, client relationship manager, and Greater Green Bay champion all rolled into one.

Success in this role is all about relationships, collaboration, and accountability. As the connector who brings planners, hotels, hospitality partners, and opportunities together, you make BIG things happen! That takes an engaging, warm person who builds trust quickly, communicates effectively across different personalities, and knows how to get people on board!

Our ideal person is confident, motivated, creative, professional, and resilient. They’ll own and grow relationships within their markets while working collaboratively as part of a strong team.

Come turn relationships into results and bring more people to the community you’re incredibly proud to call home. 💚

General Summary

Responsible for generating business from the social, sports, military, education, religious, and fraternal (SMERF) markets as well as the international and group markets including tour operators, travel agents, AAA offices, and any other markets that may be related. Assists with development and implementation of overall sales and marketing programs to promote Greater Green Bay as a destination to build overnight visitation and increase the economic impact Discover Green Bay has on our community. 

Responsibilities: Essential Job Functions 

• Achieve sales goals by working with meeting and event planners, travel managers, national organizing bodies, procurement managers, training managers, and third-party companies regionally, nationally, and world-wide in target markets.
• Meet annual sales goals through solicitation of motorcoach and cruise operators, tour operators, and group travel planners to include Greater Green Bay in travel itineraries and packages.
• Implement strategies and initiatives which attract conventions, tradeshows, events, and other defined activities to Greater Green Bay by soliciting assigned sales accounts and adding new ones.
• Initiates sales process by scheduling appointments and making presentations as well as conducting tours and site visits.
• Generate new business by attending industry events, marketplaces, tradeshows, conventions, sales calls, and networking opportunities.
• Assist in development of travel brochures, e-newsletters, sample itineraries, packages, and other promotional materials to be utilized as sales tools.     
• Research, develop, and implement creative comprehensive bid opportunities.
• Detail contracts, follow established turnover procedures, and document all communications in Discover Green Bay’s client relations management system.
• Responsible for managing the motorcoach, cruise, and leisure group sales market to include marketing, sales, and servicing of clients.
• Assist with closure of sales by building client rapport, thoroughly explaining products and service capabilities, and problem solving to overcome objections.
• Reports on sales activities including, but not limited to leads, bookings, room nights, attraction attendance, and economic impact.
• Provide exceptional service to leisure travel and tour groups by maintaining excellent relationships with a diverse group of lodging, restaurants, attractions, and event organizations.
• Continually create fresh and unique group experiences, delivering extraordinary memories to tour groups.
• Maintains product knowledge of city and county hotels/motels, area attractions, airlines, climate, and recreational activities to serve as a resource to visitors.
• Continually seek education of destination, top visitor markets, and our regional competitors while building relationships with hospitality partners to solicit assistance with bidding, host group business, and swerve as a resource to planners.
• Plan, coordinate, and participate in direct sales calls, sales blitzes, tours, site inspections, familiarization tours, tradeshows, industry events, meetings, and conventions as agreed upon in the annual plan and with local stakeholders.
• Maintains memberships in industry organizations.
• Demonstrates the Company’s Values and Culture.
• Performs other related DGB activities as assigned.

Knowledge, Skills and Abilites Required:

• A high degree of leadership skills is necessary, as this position is seen as the local industry leader of hospitality. Must be able to lead and motivate teams internally within the company and externally within the hospitality industry.
• Knowledge of sales, marketing, and communications at a level normally acquired through completion of a two-year associate degree in marketing, communications, business, or related field.
• Minimum of three (3) years of related work experience required.
• Presentation skills. Ability to give persuasive and influential presentations, which promote the values and vision of Discover Green Bay to small and large groups of people.
• Analytical skills necessary to complete annual department Business Plan, Annual Report as well as oversee and approve monthly sales reports.
• Excellent interpersonal skills needed to serve as liaison with area hotel/motel sales directors and general managers, and community leaders and foundations
• A superb communicator with a strong desire to share and educate stakeholders the value of tourism to our city.
• An individual with a strong desire to continually learn about and implement new ideas and industry best practice.
• An individual that is passionate about the travel and tourism industry and brings that enthusiasm and positive attitude to work every day.
• Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.
• Knowledge of personal computer and a variety of software systems including Microsoft Office and DGB Customer Relationship Managment systems.

If interested in this exciting position, please submit your resume and relevant materials to ashley@greenbay.com.