The Heel Shoe Fitters
Originally opening in 1970 on University Avenue, The Heel has since moved twice and is now located on Waubee Lane in Ashwaubenon with more than three times as much sales floor space. Since moving to the new location, the staff has grown to 30+ employees, staffing five pedorthists, two of whom are board certified. As one of the premier shoe stores in the area, The Heel emphasizes excellent customer service and boasts the largest shoe selection in NE Wisconsin; setting it apart from all competitors.
Each customer deserves an individualized experience. Appointments where they can discuss their foot, knee, hip, or back pain are encouraged, but not necessary. The staff then evaluates the foot and educates customers on what footwear will work best. The Heel Shoe Fitters also has an in-house cobbler for footwear alterations and repairs to ensure the best fit.
In May 2018, The Heel launched, "The Heel Next Door; Kids and Closeouts." The store houses an ever-expanding selection of kid's shoes and discounted merchandise from the main store. The laid-back atmosphere allows customers to browse at their own pace while still providing expert service.