GREEN BAY, Wis. (March 9, 2023) – Tourism destinations from across Wisconsin will parade through downtown Green Bay in their branded vehicles on Sunday, March 12, to celebrate the start of the Wisconsin Governor’s Conference on Tourism (WIGCOT).

Destination marketing organizations, convention and visitor bureaus, and chambers of commerce plan to show off their hometown pride during the “Road Rally” with vehicles wrapped in the logos and imagery of Wisconsin’s diverse communities.

Organized by Travel Wisconsin, WIGCOT is one of the nation’s largest state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful $20.9 billion tourism industry. The annual conference will draw hundreds to Green Bay between Sunday and Tuesday to attend WIGCOT at the KI Convention Center.

Interview opportunities will be available Sunday before the Road Rally start time at 5:30 p.m.