Green Bay, WI - During an exclusive media tour of the new Visitor Center, Discover Green Bay released initial numbers outlining tourism's impact on the region. 

"2022 proved to be a banner year in the Greater Green Bay area's tourism industry." Said Brad Toll, President and CEO of Discover Green Bay "Demand for travel was high, nearly reaching 2019's record levels. People just wanted to get out of their house and explore our region, we look forward to continuing that momentum through 2023 and beyond."

Though final overall economic impact numbers have yet to be released from the Wisconsin Department of Tourism, Discover Green Bay's annual report will outline critical information regarding the status and health of the tourism industry in our region.

Highlights of the report include: 

  • Hotel room sales increased by more than 9% from 2021.
  • The 2022 total economic impact of meetings and conventions held was $75 million. Additionally, the Discover Green Bay sales team confirmed 150,303 room nights for future years which will generate an estimated economic impact of $111 million. 
  • Discover Green Bay meeting and convention sales team held 590 appoints with meeting planners at 20 different sales shows around the world. 
  • Sporting events held in our region made up 59,205 total room nights, generating an economic impact of $30 million in 2022.
  • Discover Green Bay's sales team held 91 appointments with potential group tour operators planning trips to our region.
  • Discover Green Bay's advertising campaign and organic social media efforts combined to generate 35.11 million impressions nationwide, generating 1.3 million pageviews to to help potential visitors plan their trips
  • Discover Green Bay's public relations efforts generated more than 800 million views of Green Bay-related content. 

"We're extremely proud of the team and communities efforts to ensure that Green Bay remains a top mid-west destination," said Toll. "The numbers in 2022 paint a positive picture for the future of tourism and its economic impact in our region."

The organization's full annual report will be released later this week.

Wisconsin Department of Tourism anticipates the state's full economic impact data will be released in early June.