Can you smell the aroma of hot cocoa in the air and hear sleigh bells in the distance? That’s because the 39th Prevea Green Bay Holiday Parade is just around the corner, and we can’t WAIT to kick off the holiday season with a generous dose of festive magic!


This year's parade, themed "Let it Snow," promises to be a whimsical celebration of the season, so keep reading for a full itinerary and find out where to park, where to warm up, and most importantly, where you can meet Santa!

girl handing out candy at holiday parade

The Basics


Date: Saturday, November 18th

Time: 10:00 am - 11:00 am

Route: The parade will begin at the corner of Crooks & Jefferson Street, head East on Cherry Street, south onto Washington Street, and end at St. Brendan’s Inn (located at the corner of Washington and Stuart Street.


Parade Itinerary


Frank & Amy's Festive Prelude (9:00-10:00 am)

Kickstart your holiday cheer before the parade begins with lively holiday tunes from Frank & Amy of Let Me Be Frank Productions. Their festive performance will take place in front of the Brown County Courthouse from 9:00 to 10:00 am.

A franks show


Meet the Mayor and Countdown (10:00 am)

When the clock strikes 10, join the community in a countdown to the parade’s start led by Mayor Eric Genrich. 

Parade (10:00 am)

The main event! Enjoy a delightful lineup of giant balloons, special guests, festive music, and of course, catch a glimpse of the big man in red himself.


After the Parade

The parade may be done, but the holiday cheer is far from over! Keep the festivities going with some great post-parade activities to enjoy with the kiddos.


Follow Santa to the YWCA (230 S Madison St from 10:00 am - 1:00 pm)

Directly after the parade, embark on a journey as you follow Santa and his reindeer to the YWCA, where you and your family are invited to a free meet & greet with Santa himself. Satisfy your sweet tooth at the bake sale, capture the magic in photos, and don't forget to share your holiday wish list with Old Saint Nick.

Horse drawn sled with santa


Snow Princesses and Snowman Friend's Grand Meet & Greet at Hotel Northland (304 N Adams St)

As the Grand Marshals of the parade, the Snow Princesses and their Snowman Friend invite you to join them at Hotel Northland for a free meet & greet and photo-op until 1:00 pm.


The Grinch & YMCA Holiday Open House (Ferguson Family YMCA, 235 N Jefferson St from 10:30 am - 12:30 pm)

For those who find joy in the mischievous side of the holidays, meet the Grinch at the Ferguson Family YMCA after the parade. The YMCA Holiday Open House offers kiddos fun activities, including cookie decorating, crafts, hot chocolate, and a bouncy house. 


Where should you park?


Cherry Street Ramp

Cherry St, Green Bay, WI 54301

Located across from the Heritage Trail Plaza lot between Washington Street & Adams Street


Heritage Trail Plaza Lot

Cherry St, Green Bay, WI 54301

Located across from the Cherry Street ramp, between Washington Street & Adams Street


Green Bay Pine Street Parking Ramp

Pine St, Green Bay, WI 54301

Located down the block from Hotel Northland, between Adams Street and Jefferson Street

(This is a great parking option for those with kids who want to meet and greet with the Snow Princesses and their Snowman Friends at Hotel Northland after the parade.)


Street Parking on Madison Street, Doty Street:

You’ll find ample street parking on many of the blocks surrounding the parade route. Check out Madison Street, Doty Street, and Stuart Street for close options. Just don’t forget to stay on the East side of the Fox River–the Walnut Street Bridge will be closed from 8:00 am until the end of the parade.


Warming Shelters

If you’re feeling a bit frosty, there will be several Warming Shelters where you can dip in and warm up throughout the day. Stay toasty!


Aging & Disability Resource Center

300 S Adams St, Green Bay, WI 54301

Located across the street from the Police Department at Adams Street and Stuart Street



230 S Madison St, Green Bay, WI 54301

Located at the corner of Stuart Street and Madison Street


St. Brendan’s Inn

234 S Washington St, Green Bay, WI 54301

Located at the corner of Washington Street and Stuart Street (and the official parade headquarters!)


Daily Buzz

124 E Walnut St #124, Green Bay, WI 54301

Located at the corner of Walnut and Washington Street

(A great place to grab a warm cup of coffee or cocoa before the parade!)

couple walking dog outside the Daily Buzz

Can’t make it to the parade this year?


Whether you missed the parade or want to relive the magic, you’ve got options!


To watch the parade from the comfort of your own home, tune into NBC 26 during the following times:

Thursday, November 23rd, from 5:00 am to 7:00 am

Monday, December 25th, from 5:00 am to 7:00 am


Or tune into TV 32 at the following times:

Friday, November 24th, from 7:00 pm to 9:00 pm

Monday, December 25th, from 7:00 pm to 9:00 pm