Content Marketing Manager

Join the Discover Green Bay team as our new Content Manager and dive into the excitement as we gear up to host the 2025 NFL Draft! We're seeking a creative, dynamic individual to elevate the digital presence of the vibrant Greater Green Bay community.

Be the first to discover all the thrilling new restaurants, events, attractions, and exhibits in the area. This is your chance to make a splash and play a pivotal role in Discover Green Bay's success. Showcase to the world our community's marquee events, phenomenal hospitality, and unique experiences. You'll be at the forefront of crafting captivating content that enthralls international audiences and brings visitors to our doorstep.

If you have a flair for storytelling, a passion for community, and a desire to thrive within a dynamic team, we want to hear from you!

GENERAL OVERVIEW:

In coordination with the VP of Digital Marketing and Communication the Content Marketing Manager is responsible for creating and implementing Discover Green Bay’s owned content strategy. They are responsible for creating digital content consistent with the organizational brand and marketing plan.  Required to proactively maintain a strong working knowledge of all marketing trends, tools, and technologies to grow audience engagement on digital platforms while influencing increased visitation to the region.

RESPONSIBILITIES:  ESSENTIAL JOB FUNCTIONS:

  • Assist in developing and implementing an annual digital marketing plan and content calendar designed to increase digital engagement, website traffic and visitation.
  • Create and execute social media plan through ongoing content development and measuring audience engagement.
  • Respond to messages, comments, and replies across social media platforms to engage audience and provide destination expertise.
  • Maintain and monitor Discover Green Bay’s social media brand, voice and perception.
  • Conduct competitive social media and content research, report content performance, and research emerging platforms to enhance online presence.
  • Produce content for all digital marketing channels, including but not limited to social media, email, website, destination blog and video/podcasting in accordance to support the overall marketing strategy.
  • Creative execution for email marketing efforts, including, content idea generation, writing content, and designing accompanying assets. Coordinate with Digital Marketing Specialist for email campaign launch.
  • Responsible for blog content calendar and working with freelancers on blog creative efforts. Provide Digital Marketing Specialist with necessary creative to launch blogs on greenbay.com.
  • Manage content creator plan and budget. Create itineraries and work with content creators to ensure resulting content is positive for the Green Bay region.
  • Report on content creator metrics and evaluate effectiveness of content creator trips.
  • Co-host, edit and distribute podcast across channels to grow audience.
  • Advise Digital Marketing Specialist on boosted content and paid content promotion.
  • Develop and execute long and short form video content strategy across platforms including YouTube/YouTube Shorts, Instagram/Facebook Reels, and TikTok.
  • Capture photos and video for events, promotions, advertising and marketing.
  • Collaborate with partners and local businesses on content to promote the unique experiences in the Green Bay region.
  • Assist in graphic design efforts for the organization including graphic design for marketing campaign, brochures, signage, visitor center promotions, etc.
  • Maintain knowledge of current innovations in the field by attending industry educational opportunities as well as maintaining knowledge of the destination, top visitor markets, and our regional competitors.
  • Demonstrates the Company’s Values and Culture.
  • Performs other related Discover Green Bay activities as assigned.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Bachelor’s or Associate’s degree in social media, marketing, communications or business with an emphasis in marketing required.
  • Minimum 1-3 years’ experience in a marketing/digital marketing and social media management role required.
  • Experience in Microsoft Office Suite, Adobe Creative Cloud, Google Ad platforms, video editing software, data analytics and organic and paid social media management tools and software.
  • Experience working with marketing automation systems, content management systems, and customer relationship management systems.
  • Strong understanding of digital marketing functions, search engine optimization best practices and email marketing processes.
  • Knowledge of the latest web technologies and digital trends.
  • Effective project and time management skills.
  • Basic Knowledge of graphic design fundamentals photography and video composition as well as basic coding skills.
  • Effective understanding/use of latest technologies and online forums to advance brand.
  • Desire to continually learn about and implement new ideas and industry best practice.
  • Passionate about the travel and tourism industry and brings that enthusiasm and positive attitude to work every day.
  • High-performing, innovative individual who operations with exceptional collaboration.
  • Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.

EQUIPMENT TO BE USED:

  • Software as a service systems (SaaS) to assist with project management, data intelligence, social media, digital marketing, and content creation.
  • Photography equipment and video gear including digital cameras, lenses, filters, microphones, camcorder, etc.
  • Audio/Visual equipment such as projectors and other presentation/speaker related equipment.
  • Trade show booths, displays and equipment associated with trade shows.
  • Must be able to operate a motor vehicle and have a valid driver’s license.

TYPICAL PHYSICAL DEMANDS:

Frequent mobility and/or sitting or standing required for extended periods of time.  Requires eye-hand coordination and manual dexterity sufficient to operate a computer keyboard and other standard office equipment.  Requires hearing within normal range and eyesight correctable to 20/20 to read communications, reports and computer terminals. Must have a valid driver’s license in order to perform outside sales calls.  Requires occasional lifting up to 50 pounds.  May require some irregular work hours.

TYPICAL MENTAL DEMANDS:

Must be able to use logical or scientific thinking to solve problems and perform arithmetic calculations involving fractions, decimals and percentages.  Emotional stability and personal maturity are important attributes in this position in order to deal with a variety of emotions and frustrations in making business decisions and handling difficult situations.  Must be able to communicate providing verbal feedback in a professional manner.  Requires public contact and excellent interpersonal skills.  Ability to give, receive, and analyze information, formulate work plans, prepare written materials and articulate goals and action plans.  Occasional high stress work may be required in the performance of this job.  Must be able to advise others on alternatives or options and speak before groups. 

WORKING CONDITIONS:

  • Normal office environment with little exposure to excessive noise, dust, temperate and the like.
  • Subject to outside sales calls so is exposed on a frequent basis to temperature extremes.

REPORTING RELATIONSHIP:

Reports to the Vice President of Digital Marketing & Communications.

To apply, please email your resume, cover letter and work samples to Ashley French at ashley@greenbay.com.