Internet Presence & Advertising
Your company is just a few clicks away from hundreds of thousands of prospects at www.packercountry.com — the VCB’s official virtual getaway to Packer Country. This site receives 235,000 visitors annually. Partners can take advantage of:

• Web Site Advertising — Consider the VCB your strategic marketing partner when you advertise on one of the most viewed sites in Northeast Wisconsin targeted to visitors and meeting planners.
• Online Reservation System — The VCB web site gives consumers the option to book their entire vacation to Packer Country.

Extranet Listings
The VCB posts calendar of event information on the Wisconsin Dept. of Tourism’s web site, www.travelwisconsin.com, which exposes your event to millions of visitors annually.

Convention & Sport Event Calendar
Lists of groups/events coming to Packer Country, where they’re staying and how to contact the group’s event planner.

Packer Country VCB Logo
You’ll increase your visibility and gain credibility when you use the VCB logo in marketing materials or at your place of business. Show everyone you appreciate their
patronage and are committed to making their visit a great experience.

Sales & Service Leads
The VCB is an extension of your sales force. Qualified leads are sent via fax or e-mail through our lead management software system. You’ll save time because we’ve done all the groundwork. Just submit your proposal directly to the client, and copy the VCB
so we can reinforce your sales efforts!

Packer Country Play-by-Play
Newsletter to review current TEAM benefits, tourism industry and VCB updates, and upcoming meetings/events. Distributed a minimum of six times annually.

Networking Events
We create a fun and friendly networking atmosphere to help build valuable business relations with other VCB partners.

Publication Listings
The VCB produces publications to market Packer Country as a destination to a variety of targeted market segments. Partner listings and advertising discounts are available exclusively to partners.

Packer Country Visitor Guide*
Target Market: Individual Visitors/Meeting Delegates
Published: Annually
Distribution: 260,000
*preferred partner advertising rates available

Packer Country Convention Planner*
Target Market: Meeting and Event Planners
Published: Bi-Annual
Distribution: 6,000
*preferred partner advertising rates available

Packer Country Sheet Map*
Target Market: Meeting Delegates & Individual Visitors
Published: Annually
Distribution: 60,000
*preferred partner advertising rates available

Packer Country Tri-fold Visitor Map*
Target Market: Individual Visitors
Published: Annually
Distribution: 100,000
*preferred partner advertising rates available

Packer Country Calendar of Events*
Target Market: Individual Visitors
Published: Seasonally
Distribution: 14,000
*preferred partner advertising rates available

Brochure Distribution
You’ll reach your audience upon their arrival by distributing brochures through our Visitor Center and 85+ locations. Assisted by our professional staff members, visitors to Packer Country are more likely to patronize your business when it’s promoted through the VCB. Discounted rates for preferred partners.

Partner Orientations
Designed for every partner, you’ll discover how to maximize your investment in the VCB at this regularly scheduled event.

Cooperative Opportunities
Working together saves resources while increasing your marketing reach. Synergize your marketing efforts with the VCB through cooperative marketing opportunities like these:

• Trade Shows — Send a representative along with VCB staffers to promote all VCB partners to trade show attendees.
• Sales Calls — Accompany an VCB Sales Representative on appointments to clients and prospects in another city.
• Advertising Campaigns — Whether you’re marketing to corporations, groups or individuals, partners can participate in VCB advertising campaigns.
• Familiarization Tours (aka: FAM tour) — The VCB hosts prospective clients — meeting and event planners, travel writers, etc. — to experience all there is to do in Packer Country.