Q: “What is the VCB?”
A: The Packer Country Visitor and Convention Bureau is the liaison between potential visitors to the area and the businesses that will host them. We are an information clearinghouse, convention management consultant and tourism promotion organization for our area. The VCB is a catalyst for tourism/economic development.

Q: “How do I benefit by supporting the VCB as a partner?”
A: If you are directly involved in the hospitality industry, you are informed of convention, sporting tournament and event leads and visitors interested in the Packer Country area. We promote your business, attraction, restaurant or festival in brochures, which are displayed in 85+ rack around the region, along the Interstate, and given to convention delegates and other groups. If your business is indirectly related to the hospitality industry (banking, insurance, contractor, retailer, service provider, etc.) you still benefit from visitor spending! A strong hospitality industry helps promote a strong economy and sustain quality of life for residents.

Q: How is the Packer Country VCB different from the Chamber of Commerce?
A: Our missions are different. The VCB’s mission is to bring people here to visit, supply new revenue to tourist related businesses and leave here with a positive impression of the area to encourage their return in the future. Our goal is to put “heads in beds.” The Chamber’s mission is to bring people to Packer Country to live, increase and expand businesses here, and improve the quality of life.

Q: What are the benefits of investing in the Packer Country VCB?
A: TEAMmates receive exclusive 10-25% discount rates on advertising and other VCB programs, sales leads, priority mentions and opportunities, and seasonal opportunities to promote your business. (See See TEAM Advantage Benefits)

Q: What kind of companies are TEAMmates of the VCB?
A: Organizations that benefit from monies generated by conventions, sporting tournaments and leisure visitors: restaurants, hotels, shops, campgrounds, museums, attractions, sports teams and venues, transportation companies, event planners specializing in the meetings industry, tour companies and convention services related businesses like speakers and audio visual companies.

Q: Will my business grow as a result of my partnership with the Packer Country VCB?
A: We certainly hope so….but that really depends on you! Can you make time to come to the networking functions and education sessions? Can you make time to use the sales leads the VCB provides? Can you prepare special promotional literature to reach this market? Can you respond immediately to the needs and inquiries of the client base within the hospitality industry? We will provide you with opportunities to grow; it is up to you to take advantage of those opportunities.

Q: Will the Packer Country VCB send my brochure to visitors or clients who will call requesting information?
A: Definitely. While the annual Visitor Guide is our official fulfillment publication, we will enclose brochures based on each individual visitor request. We also stock our visitor information center at the Brown County Veterans Memorial Complex.

Q: Can the Packer Country VCB get my brochure into the convention delegates’ packets?
A: Yes, but the meeting planner ultimately decides which information will be included in their delegates’ packets.

Q: Will I receive a list of each convention’s delegates and exhibitors?
A: No. That is proprietary information provided only by the meeting planner.