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The Greater Green Bay Convention and Visitors Bureau (CVB) represents the fourth largest tourism destination in the state of Wisconsin and publishes numerous guides with advertising opportunities throughout the year. Each year Greater Green Bay distributes one half-million CVB produced publications. This distribution is in addition to the reach of Greater Green Bay's website at www.greenbay.com, receiving more than 18 million hits annually. Offering tremendous exposure in a key travel market, Greater Green Bay publications and website advertising are must-haves for your marketing plan.
Greater Green Bay Visitor Guide
This magazine-quality publication is distributed for 12-months to leisure, convention and business travelers throughout Wisconsin, Illinois, Minnesota, and Michigan. This official visitors guide to Greater Green Bay and the Lakeshore serves as a popular, long-term reference for travelers, as indicated by the results from last year's traveler survey:
- 70% of travelers keep and utilize their copy of the annual Greater Green Bay Visitor Guide for six months or more
- 66% of travelers use their copy of the Greater Green Bay Visitor Guide for advance planning, and 55% use the guide as a reference during their trip
- Travelers using the Greater Green Bay Visitor Guide most frequently reference information on Attractions (69%), Dining (61%), Green Bay Packers (58%), Lodging (53%), and Area Events & Festivals (51%)
For more information about advertising in the 2009 Greater Green Bay Visitor Guide, please contact mike@sales.packercountry.com. Only Greater Green Bay TEAM Advantage partners can place advertising space in this guide. For more information regarding the TEAM Advantage program, contact jason@greenbay.com.
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